I spotted this post from Gellan Watt and felt like I wanted to take a view on it. Gellan’s viewpoint is that running an agency is about doing work that delivers an output or outcome, whereas running a business is deal making. In some ways I agree, particularly with the
I was joined by living legend, and marketing procurement consultant Tina (not Tuna) Fegent in a discussion about how agencies can work with the enigma that is procurement. My pricing workshop a few weeks ago brought up a common discussion point – procurement. Namely, how agencies can work with them
This video is an event recording of the very first etc Advisory ‘Pot Noodle’. A 45-minute workshop and discussion for agency leaders/founders on changing their pricing strategy to charge for the value they create, rather than by time/hourly rate. In this free, condensed 45-minute online workshop, I spoke with agency
If a member of your team came to you and asked for a pay rise, what would your initial reaction be? Would you be happy they felt they could discuss options with you? Would you be open to a discussion about the possibility of more money? Or would you –
You know those budget holders within existing client businesses that you don’t work with but are desperate to get your hooks into? It’s those people who are really your client. One of the founders I work with recently lost a six figure account apparently out of the blue. They were
My discussion with Karron Whitter of Clark Holt (recorded in September) couldn’t have come at a more appropriate time. As businesses struggle to decide what they need from their office space, the videos below cover everything you need to consider before entering a dialogue with your landlord. You can watch it
I listened to a recent webinar with Peter Czapp, co-founder of The Wow Company, twice. First with the usual open interest I have when exploring topics I know will be useful to my own clients, and then with much frantic scribbling and space bar bashing (pause, play, pause, play) in
Retainers remain important to the majority of agencies, but agency leaders reported a change in clients’ attitudes towards them. The responses showed that while retainers are slightly less common than they were (and can be for shorter periods), typically agencies are not seeing a negative impact on revenues. Some noted
Raising funds, either seed for your start-up or for Series A, B or C, is distracting and time consuming. What’s more, it’s an activity that usually falls outside company founders’ area of expertise, which means they often try to defer or avoid it. Consequently, entrepreneurs often ask us “when should
