ETC Playbook


The disappearing manager. Reasons your management team are defecting. 

Managers are leaving and your best team members are unlikely to want to step into their shoes. How are they feeling and what can you do?  I’ve commented before on the current middle management shift, and an article I read recently in Fortune highlighted in detail the pressures and problem

Practical scenario planning – a simple model

An introductory guide to using scenario planning for smaller businesses During a recent workshop with a client I was once again reminded of the usefulness of scenario planning. I thought it was a great time to reshare a really simple model you can use in your business to try and

etc is Hiring – Digital Marketing Manager (Part Time)

Role in brief: Digital Marketing Manager (Fully Remote / Part Time) – 3/4 days per week (approx 16 hours) Salary – up to £50,000 FTE (pro rata to agreed hours) We’re looking for an experienced digital marketing professional to support our business development efforts with communications to our prospective and

Too busy leading to be learning

This article is centred around something I discovered for myself through my own personal coaching – namely being too busy leading that I wasn’t making the time to learn.  Here’s the thing. If you’re the founder of a business – or indeed a leader of any sort within a business

An idea: reverse mentoring

An idea that came to me a couple of weeks ago after a friend pointed out a potential problem with the name of one of our LinkedIn events, ‘Slack Slavery’. He noted the sensitivities around using the word, even when it was certainly referring to being at the mercy of

Choose your hat.

Primarily, the article is about hats. In a small business, it’s sometimes difficult to be clear about your role at any given time. But, if you’re both a shareholder and a part of the leadership team – it’s so important to have absolute clarity about which of those roles you’re playing when

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