ETC Playbook


Watch: 8 lessons on building a company people enjoy working for

In just five minutes, Patty McCord, the iconic former chief talent officer at Netflix, shares the key insights that led her to toss the handbook out the window. It’s inspiring and absolutely spot on. Well worth a watch. I particularly like the lesson about being “great companies to be from”.

Want the best schools in Europe? Try Estonia

A great article from The Times on the way children are being taught in Estonia. Learning robotics from the age of seven and with teachers using virtual reality to bring geography, chemistry, history and language classes to life – the country is turning pupils into active participants in their education rather than

Cybercriminals now pick on people their own size — you

A useful reminder from Augi Woo – who runs a great IT business supporting businesses – noting that cyber criminals are targeting small business (like yours). No scaremongering, but worth considering for your systems into 2022. — Unfortunately, when it comes to cyber threats, no company is safe now —

Do you secretly want a member of your team to fail? Self reflection.

I’ve worked with owners and founders for a long time, and during that time I’ve found one thing is almost always true, and that is founders find it incredibly difficult to let go. It’s unsurprising, given that the business they’ve built or are building is their metaphorical baby, but as

Best of… Rambling On 2021

Would it be Christmas without a ‘best of’? For the last 12 months, I’ve demolished countless articles and books, I’ve saved them, added them to Trello boards, analysed and drafted (and then re drafted) at least three articles a week for my weekly Rambling On email. Conversations and ideas have

Overton Window – a reminder to stay curious

I read a tweet the other day that mentioned Overton Window. Not only a great name for a Eton school leaver, an Overton Window describes how public opinion is nudged along a spectrum so that something unthinkable becomes, at the very least, up for discussion. I know readers of my

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