Failure.
I’ll just leave this here.

Credit: Alex Maese Juarez
I’ll just leave this here.

Credit: Alex Maese Juarez
A thought from Michael Neill on why psychologically we find it easier to give than to ask. — There’s a two-part question I often ask people on sales and business building trainings: Would you find it easier to walk into a room and try and get a million dollars from the people in the room…
A reflection about mindset and targets as limiters. A none-business example that got me thinking last week. Over the last 9 months, I’ve been working with a personal trainer. In the last session, he had me working on pull ups and set me a target of four. I failed on the fourth. Psychologically, I had…
In a strikingly candid memo dated August 9th, 1940, Winston Churchill addressed a concern all too familiar in the business world – the needless complexity of documents. His message was simple and, fittingly, brief: “Brevity.” Churchill observed a trend of his staff being inundated with lengthy papers, declaring, “Nearly all of them are far too…
These 20 quick tips to un-average your agency’s web copy from copywriters Treacle are exceptional and well worth considering if you are contemplating a rewrite in 2021. Agency website copy tip No.1: Front-load the benefits at the start of the sentence, then show your process for achieving it. Like this: “Drive more website conversions with our…
Trust is the foundation for everything we do. But what do we do when it’s broken? In an eye-opening TED talk, Harvard Business School Professor Frances Frei gives a crash course in trust: how to build it, maintain it and rebuild it — something she worked on during a stint at Uber. “If we can learn to…
At its core, pitching is parting with your thinking without compensation. Whatever your line of thought about pitches – and whether you engage with them or not – they are a standard part of agency life and you should have a process for dealing with them just like anything else that crosses your path. I…