Ever received an unexpected piece of news from a client and thought ‘what the hell?’. I posted this piece of advice last year, but a few conversations recently have put it front of mind again. This article is a reminder that often, when a client brings you a piece of information, they are often in…
Be aware of the analogy around unconscious bias; Just because you know about it, doesn’t mean you are free from it. A really interesting and free way to check how biased you are is to take the Harvard Implicit Association Tests. The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling…
When Topshop was acquired by ASOS, word from the fashion ecomms PR team was that this was GREAT news. But according to insight agency Freemavens, all was not as rosy as we were being led to believe. On a post shared on LinkedIn, Freemavens shared the social conversations on Twitter prior to, during and after…
Summary: A parable which reminds you that being genuine and engaged can lead to huge rewards. 7/10 Some business books a weighty tomes that promote a single, often self-evident, truth across hundreds of pages. This really engaging little book takes a huge idea and delivers the whole thing in under 100 (small) pages. A Go-Giver…
About four weeks ago (Sept 2018) I bumped into Milan Lad. He was standing outside Cannon Street station handing out CVs. “I’m looking for a job in Investment Banking. Can you help?” he asked as people walked past. He was smart & well-spoken and, most importantly, was clearly getting off his backside to make something…
You didn’t know we had a Generation Z now? Keep up at the back. We’re on our way back around the alphabet – that’s how far we’ve come in our desire to categorise broad cohorts of the population. So what? Who cares? Well, seemingly almost everyone I talk to: agency leaders bemoaning the entitled attitudes…